Here is more on the Carman tour, I sure hope this helping someone. This is installment number three #3
I need to circle back to one of our lessons in our continuing discussion of Carman’s tour. In Lesson #2, we talked about a basic business rule, “Keep It Simple, Stupid (K.I.S.S.),” and how Carman implemented in his tour. But he also used the K.I.S.S. model in developing his tour. I want the artists of 2 Save Souls Records to pay particular attention to this, because in case you didn’t figure it out, this is how we are developing our upcoming summer tour.
The “100% SAVED” tour is comprised of clusters of stops are along major arteries, all reachable within a day or two of his home by motorcoach, The areas he chose are all smaller communities near larger cities, with major highway access. So for example, when he came to Baltimore, he came to a smaller, established neighborhood in the county area surrounding the city, about 10 miles out.
Actually, he made two local stops in the Baltimore area on a three-day weekend. The next night, he went 40 miles up the road to another lovely town, and the day after that, he hopped over the border to a similar town in Delaware for a third concert. Remember, he lives in Jersey. All three stops were on the same highway, a couple of hours from his home. Looking ahead to his tour dates, he’s repeating a similar strategy in Michigan and other parts of the Northeast, Mid-Atlantic, Midwest and South.
He came to a church that held about 500 people, another great move. Now you would say, but he’s played in football stadiums that seat 70,000. But Carman would remind you that was a long time ago and he wasn’t sure how his fans would respond. Again, you gotta get rid of the big head, as I call it.
It’s better to pack out a small church than to stand in front of a sparsely populated venue. Bigger churches also come with bigger rental fees, a host of demands and a list of extras. This church was happy to have him, and their volunteers, from the women’s ministry to the deacons, stepped into action. It was a boost to their congregation and drew new people like my husband and I to a wonderful little church off the beaten path that we’d never would have found otherwise. We made friends there and intend to fellowship with them often. Carman accomplished his goal and the church accomplished theirs.
So let’s recap. Chose cities of 100,000 or less, along major highways, near larger cities, at churches with 500-1,000 seats. Make a comparable ratio: if the town population is 50,000, the church size should be 500. String the tour stops together in clusters of two or three that can be knocked out in a three-day weekend. Make it within a day or two drive of home. And there is your blueprint for a tour. It’s doable, even for those of us who still have day jobs.
.
I need to circle back to one of our lessons in our continuing discussion of Carman’s tour. In Lesson #2, we talked about a basic business rule, “Keep It Simple, Stupid (K.I.S.S.),” and how Carman implemented in his tour. But he also used the K.I.S.S. model in developing his tour. I want the artists of 2 Save Souls Records to pay particular attention to this, because in case you didn’t figure it out, this is how we are developing our upcoming summer tour.
The “100% SAVED” tour is comprised of clusters of stops are along major arteries, all reachable within a day or two of his home by motorcoach, The areas he chose are all smaller communities near larger cities, with major highway access. So for example, when he came to Baltimore, he came to a smaller, established neighborhood in the county area surrounding the city, about 10 miles out.
Actually, he made two local stops in the Baltimore area on a three-day weekend. The next night, he went 40 miles up the road to another lovely town, and the day after that, he hopped over the border to a similar town in Delaware for a third concert. Remember, he lives in Jersey. All three stops were on the same highway, a couple of hours from his home. Looking ahead to his tour dates, he’s repeating a similar strategy in Michigan and other parts of the Northeast, Mid-Atlantic, Midwest and South.
He came to a church that held about 500 people, another great move. Now you would say, but he’s played in football stadiums that seat 70,000. But Carman would remind you that was a long time ago and he wasn’t sure how his fans would respond. Again, you gotta get rid of the big head, as I call it.
It’s better to pack out a small church than to stand in front of a sparsely populated venue. Bigger churches also come with bigger rental fees, a host of demands and a list of extras. This church was happy to have him, and their volunteers, from the women’s ministry to the deacons, stepped into action. It was a boost to their congregation and drew new people like my husband and I to a wonderful little church off the beaten path that we’d never would have found otherwise. We made friends there and intend to fellowship with them often. Carman accomplished his goal and the church accomplished theirs.
So let’s recap. Chose cities of 100,000 or less, along major highways, near larger cities, at churches with 500-1,000 seats. Make a comparable ratio: if the town population is 50,000, the church size should be 500. String the tour stops together in clusters of two or three that can be knocked out in a three-day weekend. Make it within a day or two drive of home. And there is your blueprint for a tour. It’s doable, even for those of us who still have day jobs.
.